– Seth Godin |“Purple Cow: Transform Your Business by Being Remarkable”
This book provides us with key insights into why successful companies became successful, how they’ve stayed successful and why some of them are no longer successful. Godin confirms what I already knew- traditional marketing isn’t as effective as it was years. Godin stirs the reader to get out and accomplish their goals and make their organisation truly remarkable in its own right.
If you are looking for tips to ‘remarkabalize’ your brand through innovation, I suggest you read ‘The Big Moo’ co-written with Malcolm Gladwell, Tom Peters, and Guy Kawasaki and others. Godin outlines 33 inspiring ideas for remarkabalizing your brand to help with the *how* to be remarkable that’s lacking from Purple Cow. Anyway here are three of my fav, simple and yet impactful lessons learnt on the concept “BE REMARKABLE.”
– Do not reinvent the wheel. Think about the current leader in your market – if you could change just one think about it to make it more remarkable, what would that be? You have to go where the competition is not, the further the better (stand out).
– Influence is key. Identify who drives your sales – and focus on them. What would you have to do to make what you sell remarkable to them? What would you do to make the design/packaging of your product worth talking about? What could you do to make your product advocates rave even more about your product?
– Think differently. What can you change about your product? What’s worth recommending and what isn’t? How can you improve on that? How can you convert your good product into a truly remarkable one?
Bottom line, “the energy isn’t in the idea, it’s in the execution” and BE REMARKABLE.